TELUS Lunar New Year
Visual & Interface design - January 2026- February 2026
01 Task & Deliverables.
This Lunar New year, I was given the task to create a campaign for regions: Alberta, BC, Ontario & Quebec, including mockups for the languages: English, French, Chinese (traditional & simplified).
The ask:
Add a Lunar New year feel to the page while keeping the page simple and consistent with the rest of t.com
Add a new block that promotes a entry to win a $250 T&T gift card after signing up for the TELUS newsletter
Usage of the TELUS “horse critter”
Blockers:
No new creatives given from marketing for the 2026 campaign
No image of a $250 T&T gift card
02 Creative Ideation
In addition to using TELUS internet and mobility hardware/ devices, the Lunar New Year campaign will also utilize assets like cherry blossom trees, branches, petals and the TELUS horse “critter” in recognition of the year of the horse.
03 Visual Mockups
First iteration of mockups for the Internet and mobility tiles on the homepage.
Second iteration of mockups for the Internet, mobility and new T&T gift card tiles on the homepage.
Finalized visuals
04 Finalized Design
Finalized Alberta and BC offers (Live on t.com through February 2026)
Finalized Ontario & Quebec offers (Live on t.com through February 2026)