01 Task & Deliverables.

Black Friday, one of the busiest campaign periods at TELUS. The design process for Black Friday, Cyber Monday, Holiday Deals, and Boxing Week start in early October and is continuously updated up until launch in December to January.

The ask:

• Utilize backgrounds given by marketing

• Backgrounds are similar throughout all campaigns; find a way to differentiate them

• Simplicity but bold, and consistent throughout all TELUS.com pages

• Main focus: homepage, landing pages, and deals & bundles page

Blockers:

• Competitors launched early

• Backgrounds from marketing were late

• Continuous placement updates